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# SEO & GEO

## Docs

- [Overview of SEO & GEO](https://buildwithfern.com/learn/docs/seo/overview.md): Understand Fern's built-in features for search engine optimization (SEO) and generative engine optimization (GEO) to maximize the reach and discoverability of your documentation.
- [Configure SEO metadata](https://buildwithfern.com/learn/docs/seo/setting-seo-metadata.md): Configure SEO metadata in Fern docs with page-level frontmatter and site-wide settings. Control titles, descriptions, social media previews, and sitemap timestamps.
- [Configuring slugs](https://buildwithfern.com/learn/docs/seo/configuring-slugs.md): Customize URL paths in your Fern documentation site. Rename slugs for pages, sections, tabs, landing pages, and subheadings, or skip them entirely.
- [Configure redirects](https://buildwithfern.com/learn/docs/seo/redirects.md): Learn how to configure redirects in Fern Docs. Set up exact path redirects and regex patterns to preserve SEO equity when pages move.
- [Custom robots.txt](https://buildwithfern.com/learn/docs/seo/robots-txt.md): Serve a custom robots.txt at the root of your documentation site to control how search engines and AI crawlers access your content.