***

title: Overview of SEO & GEO
description: >-
Understand Fern's built-in features for search engine optimization (SEO) and
generative engine optimization (GEO) to maximize the reach and discoverability
of your documentation.
----------------------

Fern optimizes your documentation for both traditional search engines and AI-powered tools out of the box. SEO ensures your pages rank well in Google, Bing, and other search engines, while GEO (Generative Engine Optimization) ensures AI tools like ChatGPT, Claude, and Cursor can efficiently consume and reference your content.

Out of the box, Fern generates meta tags, social previews, canonical URLs, and clean slugs for every page — including AI-optimized content via [`llms.txt`](/learn/docs/ai-features/llms-txt). When you want more control, you can customize:

<CardGroup cols={3}>
  <Card title="SEO metadata" icon="fa-duotone fa-tags" href="/learn/docs/seo/setting-seo-metadata">
    Configure titles, descriptions, and social previews for search engines
  </Card>

  <Card title="Slugs" icon="fa-duotone fa-link" href="/learn/docs/seo/configuring-slugs">
    Customize URL paths for clean, meaningful page addresses
  </Card>

  <Card title="Redirects" icon="fa-duotone fa-arrow-right-arrow-left" href="/learn/docs/seo/redirects">
    Set up redirects to preserve SEO equity when pages move
  </Card>
</CardGroup>