Tag: Strategy
7 posts tagged “Strategy”.
StrategyHow I ship Fern's marketing content using skills
I own marketing content at Fern: case studies, launch posts, engineering blogs, and the monthly changelog. Most of it starts as output from a Claude skill, and none of it ships without my edits.
Devin Logan
StrategyHow I run six figures of paid ads
I set up an agent-friendly marketing engine that doubled demos, took 90% search impression share, and increased site traffic by 202%.
Kapil Gowru
StrategyRevamping our website
Investing in the future of developer and agent experience tooling.
Danny Sheridan
StrategyWhy documentation is now the most important part of your API
Developer docs are taking off. But why? We dive into the key tailwinds—from the rise of APIs and microservices to the surprising new role docs are playing in an agent-powered world.
Ryan Tish
StrategyDocs-as-code: What is it, how it works, and ways to start
Learn about the history of docs-as-code tooling and how it will play a part in the future of AI-powered documentation.
Jesse Sumrak
StrategyHow to generate a TypeScript SDK for your API spec
Learn how to deliver a TypeScript SDK that’s lightweight, fully type-safe, and works across all JavaScript runtimes with Fern.
Niels Swimberghe
StrategyHow we built the Fern site, an honest-take
It’s not just a website — it’s a testament to how much we care about craft at Fern.
Kapil Gowru