Planting the future

Field notes from the Fern team.

Strategy, Company

How I ship Fern's marketing content using skills

I own marketing content at Fern: case studies, launch posts, engineering blogs, and the monthly changelog. Most of it starts as output from a Claude skill, and none of it ships without my edits.

Devin Logan
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A Hiroshi Yoshida style zen garden landscape with the names of Fern's marketing content formats (case study, LinkedIn launch, employee profile, end-of-month changelog, and more) floating as pills around a central SKILL.md pill.