Planting the future

Field notes from the Fern team.

Design, Company

How 2 designers and AI rebuilt Fern's marketing site

How we leveraged AI in our design process. We set the creative direction up front and refined the final details ourselves; AI handled the middle of the process.

Kapil GowruMathieu Legault
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The design process of buildwithfern.com: human taste, then AI assisted design, then human polish, ending at launch, over the new site hero against a night sky of grainy clouds and mountains.