Tag: Company
13 poststagged “Company”.
StrategyHow I ship Fern's marketing content using skills
I own marketing content at Fern: case studies, launch posts, engineering blogs, and the monthly changelog. Most of it starts as output from a Claude skill, and none of it ships without my edits.
Devin Logan
StrategyHow I run six figures of paid ads
I set up an agent-friendly marketing engine that doubled demos, took 90% search impression share, and increased site traffic by 202%.
Kapil Gowru
DesignHow I perfected Midjourney prompts for our marketing assets
The process of landing on a Midjourney prompt that generates beautiful, on-brand background imagery for our marketing assets.
Kapil Gowru
CompanyFrom Fern customer to Fern sales engineer
Adi joined Fern as a sales engineer in June '26 after using Fern as a customer at a software analytics company. He walks through why he made the switch and the RBAC preview feature he shipped soon after.
Adi David
DesignHow 2 designers and AI rebuilt Fern's marketing site
How we leveraged AI in our design process. We set the creative direction up front and refined the final details ourselves; AI handled the middle of the process.
Kapil Gowru
Mathieu Legault
CompanyHow I'm making our documentation agent-friendly (and how I'm not)
Writing docs that AI agents can actually use means doing content work and relying on platform scaffolding. Here's what I do, and what I can't.
Devin Logan
CompanyFrom Fern customer to Fern contributor
Barry previously worked at Square for four and a half years, starting on the public-facing GraphQL API platform for external developers. Over time, he moved into the SDK pipeline, which is how he started working with Fern.
Barry Zou
CompanyHow we built Agent Score to improve Fern Docs
Fern built a Lighthouse-style benchmark for AI-agent readiness, ran it on our own docs, and shipped the fixes in public. Here's what we found.
Kapil Gowru
CompanyWhy I keep rebuilding the same docs pages
Fern's technical writer, Devin, maintains 500+ pages of documentation for Fern Docs and SDKs, with new features shipping daily. Every time a page needs updating, the content is the obvious part — the components underneath it are the editorial decision most writers don't revisit.
Devin Logan
CompanyThe AI-assisted solo technical writer
Fern’s technical writer, Devin, uses AI tools to ship 20,000 new lines of documentation per month about Fern, an open source tool that generates API documentation and SDKs.
Devin Logan
CompanyFrom Fern customer to Fern engineer
Sandeep joined Fern as an engineer in Nov '25 after being a Fern customer. He walks you through the conviction you need to make that jump.
Sandeep Dinesh
CompanyDelivering world-class developer experiences with Postman
We’re excited to share that Fern has joined Postman. Together, we'll help teams deliver better APIs and better developer experiences. Fern will continue to operate as an independent product.
Danny Sheridan
CompanyFern raises a Series A to meet the growing demand for SDKs and API Docs
Today we’re announcing our $9M Series A, led by Bessemer Venture Partners with participation from Y Combinator, bringing our total funding to $13M.
Danny Sheridan