SEO & GEO

Overview of SEO & GEO

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Fern optimizes your documentation for both traditional search engines and AI-powered tools out of the box. SEO ensures your pages rank well in Google, Bing, and other search engines, while GEO (Generative Engine Optimization) ensures AI tools like ChatGPT, Claude, and Cursor can efficiently consume and reference your content.

Out of the box, Fern generates meta tags, social previews, canonical URLs, and clean slugs for every page — including AI-optimized content via llms.txt. When you want more control, you can customize:

SEO metadata

Configure titles, descriptions, and social previews for search engines

Slugs

Customize URL paths for clean, meaningful page addresses

Redirects

Set up redirects to preserve SEO equity when pages move